Got another reading assignment for you, class. Yes, there’ll be a quiz at the end of the semester.

In case you haven’t yet heard, Seth Godin has a couple of free e-books worth downloading and reading. The first is “Knock Knock: Seth Godin’s Incomplete Guide to Building a Web Site That Works”, focusing on the importance of landing pages. The second is “Who’s There? Seth Godin’s Incomplete Guide to Blogs and the New Web.”

Takeaway for Marketers: Print these out and move them to the top of your To Read stack. Now.

This entry was posted on Wednesday, September 14th, 2005 at 12:01 am and is filed under Internet Stuff, Marketing Stuff, Marketing Takeaways.