Here’s a brand extension for you: GM is licensing the Hummer name for a laptop, produced by the company that makes laptops and tablet PCs for the U.S. military. Prediction: This will become the biggest gotta get it geek toy since the early days of the iPod.

This entry was posted on Saturday, September 3rd, 2005 at 12:01 am and is filed under Marketing Stuff, This 'n' That.