Granted, I’m more than three months late coming to the party on this one, but it wasn’t until the other day that David Calhoun’s 2005 commencement speech at Virginia Tech crossed my screen. He’s the President and CEO of GE Transportation, and his comments make for excellent reading packed with sage advice.

Takeaway for marketers: Just read it.

This entry was posted on Saturday, August 20th, 2005 at 12:01 am and is filed under Marketing Stuff, Marketing Takeaways, This 'n' That.