This is probably the sort of post that should be made in January, not at the end of July. After all, it’s kinda like that whole “still not used to the change in the calendar and still in the habit of writing last year’s year on the check” thing. Nevertheless:

Just about everyone has a copyright notice of some kind on their Web site. But it’s remarkable how many of those notices are out of date for companies that are active today.

Takeaway for marketers: Check (and fix!) the copyright notice on your site! Having “(c)2003” on your home page in the year 2005 makes it look like you’ve been out of business for a couple of years.

This entry was posted on Sunday, July 31st, 2005 at 8:19 am and is filed under Marketing Takeaways.