eMarketer Daily drew attention this past Wednesday to a Pew Internet & American Life Project study regarding what Americans do and don’t know about Internet-related terms (access a PDF of the study results here).

Only 13% have a good idea of what “podcasting” means … just 9% have a good idea of what “RSS feeds” are … 22% either never heard of the terms “firewall” or “spyware” or are not really sure what they mean … and as a rule, men are more likely than women to be aware of the terms surveyed, which also included “spam,” “Internet cookies,” “Adware,” and “Internet phishing.”

Interesting stuff, particularly for us inside-the-Beltway online marketing types.

This entry was posted on Saturday, July 30th, 2005 at 12:01 am and is filed under Internet Stuff.