According to this article, TiVo is “adding features to make advertising more interactive.” The key sentence in the article, I believe, is this: “TiVo said it developed the new features in response to feedback from advertisers.”

Now, if they had developed the new features in response to feedback from TiVo customers, then they’d have something.

This entry was posted on Tuesday, July 19th, 2005 at 12:01 am and is filed under Marketing Stuff.