Harry Potter and the One-Buck Refund
July 18th, 2005
This arrived in my emailbox yesterday:
Hello from Amazon.com.
Good news! We’ve just lowered the price of “Harry Potter and the Half-Blood Prince” from $17.99 to $16.99.
You don’t need to do anything to get the lower price — we are automatically issuing you a $1.00 refund. This refund should be processed in the next few days and will appear as a credit on your next billing statement. We’ll also send you a follow-up email to confirm the refund once it has been completed.
Thanks again for shopping at Amazon.com. We hope you enjoy your book!
That dollar refund cost Amazon $1.5 million, according to sales figures reported by Finance24 … but it undoubtedly bought them many times that amount in goodwill and positive customer relations.