.mobi, Quick!

July 13th, 2005

the Great White Whale of market expansion?

Some new top-level domains have been approved: .jobs, .travel, .eu, and perhaps most significant, .mobi.

As Reuters reports about .mobi: “The new domain name was requested by a group of powerful mobile phone operators and handset makers, which set up a joint venture to encourage companies and Web site designers to create mobile Web pages.”

Those pages will, of course, fuel the use of phones for more than just talk. It’s an area of huge growth: Mobile data revenues are expected to double in 2006 to $5.8 billion.

Now couple .mobi with the continued expansion of the mobile market to an ever-younger audience, for whom a phone is becoming the technological Swiss Army knife of their lives. How’s this: The global market for pre-teen mobile services is expected to be $43.1 billion by 2009.

As far as kids and mobile phones are concerned — or mobile phones themselves, for that matter — you ain’t seen nothing, yet.

Leave a Reply