There were 37.9 million broadband subscribers in the U.S. at the end of 2004, and broadband is now available to 99 percent of the country, according to ClickZ, which also reports that the population of active Internet users in the U.S. is 137.54 million.

The move to broadband is clearly underway, but let’s do a quick reality check: ClickZ’s numbers indicate that 72.5% of active Internet users in the U.S. are not accessing the Web via broadband.

Or not: According to WebsiteOptimization.com, broadband use in the U.S. is nearing 60%.

Takeaway for marketers: Statistics can be fluid things. Nevertheless, it’s possible that a larger percentage of your audience than you think is still accessing your site via dialup.

This entry was posted on Tuesday, July 12th, 2005 at 12:01 am and is filed under Internet Stuff, Marketing Takeaways.