Here’s an oldie but a goodie.

Go to any Amazon.com product page, and right there along with buttons for “Ready To Buy” and “More Buying Choices” and “Add To Wish List” is a button for “Add To Wedding Registry.”

I don’t know how much wedding registry business Amazon does. Probably a lot. But it sure leads to some unintentionally odd and funny results, of which “divorce” is just the tip of the iceberg.

Takeaway for marketers: Forget the notion of 100% control when you’re marketing online. No online system is absolutely foolproof. Enjoy the laugh and move on.

This entry was posted on Tuesday, June 28th, 2005 at 6:40 am and is filed under Internet Stuff, Marketing Stuff, Marketing Takeaways.