Something called Cannes Lions 2005, described as “the world’s biggest international advertising festival,” was held this week.

With one of the biggest attractions of online advertising being its accountability relative to other media, it’s a shame that at least the online portion of the awards didn’t include some sort of actual metrics. Did the award-winning sites demonstrably increase sales or awareness? Did the award-winning virals actually get passed along?

Inquiring minds want to know.

Takeaway for marketers: Ask yourself: Do you want your campaign to win awards or sell stuff?

This entry was posted on Saturday, June 25th, 2005 at 12:09 am and is filed under Internet Stuff, Marketing Stuff, Marketing Takeaways.