Day 2 of the Marketing Expo and Executive Conference 2005 was a little better, with Mark Hughes flirting a bit with becoming the Carrot Top of presenters and delivering a pretty entertaining account of how Half.com got Halfway, Oregon, to change it’s name to Half.com. His presentation suckered me into picking up his new book, which if it’s half(.com) as entertaining as his presentation, should be a pretty good read:

On the downside: Two presentations were canceled … the Expo hall was about 60% direct mail vendors (most of the vendors I spoke with, by the way, said that attending this conference was pretty much a waste of time) … and hey, conference organizers: How about including a list of attendees in the packet of materials handed out upon registration? And maybe making sure there’s wireless access in the meeting rooms? And please try not to have sessions overlap with each other. And please, for God’s sake, next year find someone to provide real food; those sandwiches were on the nasty side!

This entry was posted on Tuesday, June 14th, 2005 at 7:52 pm and is filed under Marketing Stuff.