I’m one of the early signatories of something called The Cluetrain Manifesto. If you haven’t read this book yet, you need to. “Markets are conversations” is its pithy core, and the Internet is facilitating conversations — between customers and companies, between customers and other customers, and so on and so on — like never before in history.

Takeaway for marketers: The Internet will profoundly change the way we all do business. Be prepared or be roadkill.