The search and ad sales merger between Microsoft and Yahoo! has been talked about for a while, but this week it finally happened.

DMNews reports on the deal, as does AdAge, CNet and Search Engine Journal (a live blogging of the conference call announcing the deal). PaidContent.org has a bunch of links over here that will keep you busy for a while.

It’s going to take a while to see how this all shakes out, but Microhoo! has a large hill to climb to seriously challenge Google: According to Market Share, Google commands more than 81 percent of the global search market, while Microsoft and Bing combined have about 14.5 percent.

This entry was posted on Thursday, July 30th, 2009 at 8:26 am and is filed under Internet Stuff, Marketing Stuff.