… and Crispin Porter & Bogusky is an agency that’s great at delivering buzz. But if the buzz doesn’t deliver sales, then what’s the point?

I’ve heard for a long time that Crispin’s work for Burger King (with such buzzworthy elements as Subservient Chicken) didn’t do much to move the sales needle. This AdAge article confirms it.

Takeaway for marketers: What are your agencies’ main priorities: Your sales or their awards?

This entry was posted on Monday, June 22nd, 2009 at 5:03 pm and is filed under Internet Stuff, Marketing Stuff, Marketing Takeaways.